Unilever in Brazil Essay Example for Free

Unilever in Brazil Essay The goal of Unilever Brazil is to target the low income consumers, in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers, and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price, effectiveness and fragrance, and wash manually, hence they prefer soap rather than powder. Unilever already sell Minerva in its soap version which is considered a medium quality product in terms of cleanliness, smell and dissolving power according to Exhibit 1.But this product is still expensive for low income consumers. Unilever should continue working with the brand Minerva and develop a new sub-product inside this brand with a cheaper formulation and a small packaging. That way the Minerva brand will contain two products with the following Portuguese names: †¢Minerva Expresso. The original Minerva formula and packaging for detergent and soap targeted to middle income costumers. The usual promotion of this product should change to make customers aware about the new name. Distribution, placement and price should not change. †¢Minerva Aà §Ãƒ £o. A new cheaper formula of Minerva soap, maintaining a good quality and fragrance. The key to access to this market is to leverage the Minerva’s brand as a quality product. Packaging should be plastic to reduce costs by a 30% and sizes should be two types: one individual bar and three bars. Low income customers have a limited budget and usually buy consumer goods thinking on a short term. Is for that reason, that a value proposition of a cheap, good quality and fragrance product in a small package is more appealing than a bigger package which usually is more expensive. The price should be $1.40 per kg, a little higher than Bem-te-vi (the traditional laundry soap brand in Brazil) to differentiate it from low quality and cheap products, but still low enough to be attractive to low income consumers who are looking for a good quality and nice fragrance soap bar (see Exhibit 2). There is no cannibalization of Campeiro because soap and powder customers  could be considered as different markets. Promotion should be a below-the-line communication plan focusing on point-of-purchase marketing and trade promotions in those areas where the low income customers reside and buy. A global media advertising campaign shouldn’t be considered for the potential impact on Unilever reputation in other customer segments and markets. Distribution is another important key to access to the customer segment, the use of specialized distributors will ensure the delivery of the product in specific areas and will maintain the price strategy. This strategy will help Unilever to position its product as the quality product inside the economy laundry products market (see Exhibit 3). Leveraging the Minerva brand with a low price product will help Unilever to increase sales and to gain market share among the low income customers segment. Additionally the high margin of Minerva Aà §Ãƒ £o will result in substantial profits (see Exhibit 4 for product’s attributes and margin). Exhibit 1. Attribute Importance, Brand Positioning, and Consumer Expectations in the Northeast Source: Insead Case Exhibit 2. Consumers who find scent/fragrance to have a high or very high amount of influence on their choices of household cleaning and laundry products Source: Consumer and Innovation Trends in Laundry Care. DATAMONITOR Consumer, December 2012 Exhibit 3. Product Positioning Source: Insead Case Exhibit 4. Products’ Attributes and Margins AttributeMinerva ExpressoMinerva Aà §Ãƒ £o Format-Powder -Soap-Soap Cleanliness-Medium-High-Medium-Low Fragrance-Nice-Nice Price-Powder: $2.40 per kg -Soap: $1.70 per kg-$1.40 per kg Packaging-Powder: Cardboard 1kg500g. Cost: $0.35 per kg -Soap: Plastic pack with 5 bars of 200g. Cost: $0.15 per kg-Plasitc pack with 1 bar of 40g. Cost: $0.09 per kg -Plastic pack with 3 bars of 120g. Cost: $0.10 per kg Formulation-Powder: $1.40 per kg -Soap: $1 per kg-$0.8 Promotion-Powder: $0.30 per kg -Soap: $0.25 per kg-0.05 per kg Distribution-Wholesaler: $0.10 per kg-Specialized Dist.: $0.05 per kg Margin per unit Powder2.4-(0.35+1.4+0.3+0.1)= 0.25 Soap1.7-(0.15+1+0.25+0.1)=0.21.4-(0.09+0.8+0.05+0.05)=0.41

Muhammad Haji Salleh Poetry Analysis

Muhammad Haji Salleh Poetry Analysis Wikipedia defined that self-identity is the mental and conceptual understanding and persistent regard that sentient beings hold for their own existence. In other words, it is the sum total of a beings knowledge and understanding of his or her self. Components of the self-concept include physical, psychological, and social attributes, which can be influenced by the individuals attitudes, habits, beliefs and ideas. These components and attributes can be condensed to the general concepts of self-image and the self-esteem. In our own culture and society, we are taught by our parents and the elderly to value or own culture and custom and must not feel that we are superior to others after we had accumulated a lot of new knolwedges and experiences. We should not turn our back to our own society, roots and land after we had been abroad but we should be proud of our own identity. This is what is lacking in most of us in our community. We tend to forget our roots and we are not proud of being part of a particular culture or race. In this research paper, I have choosen to analyze two masterpiece from our Malaysian writer.This study is based on Muhammad Haji Sallehs poems, which is si tenggang homecoming and the traveler .The overall aim of this paper is to analyze and discuss the portrayal of the theme searching of self-identity. In this research paper, I will also include the two poems implications of using these two poems towards education. 2.0 Background of the author Muhammad Haji Salleh (1942- ) is a well-known Malaysian poet, critic, translator, editor and researcher. He is the sixth Malaysian Laureate. He was born on 26th March 1942 in Taping, Perak. Muhammad had most of his education in Malaysia; he received his early education at Bukit Mertajam High School and Malay College Kuala Kangsar. However, he did his teacher training at Lodge Teacher Training College in England. He obtained a Bachelor of Arts degree from the University of Malaya (Singapore), Masters of Arts from the University of Malaya in 1970 and a Ph.D from University of Michigan, Ann Arbor, United States of America in 1973. In 1977, he was a Professor under the Fullbright-Hays programme and taught at the North Carolina State University, Raleigh, USA. He is a professor at the Department of Malay Letters in Universiti Kebangsaan Malaysia and was once appointed as the Deputy Dean of the Faculty of Social Science and Humanities as well as Head of Institute of Malay Language and Liter ature. Muhammad Haji Salleh is the only Malaysian poet who is studied in the Literature English programme. 3.0 The Authors Writing Career Muhammad Haji Salleh began writing poetry in 1963 when he was a student at the Malayan Teachers College, Brinsford Lodge, England. Muhammad started writing much earlier but only towards the late 1960s that he became well known in Malaysia. Muhammad has lived much of his life abroad in the United States while he is pursuing his studies and most of his poems are written in English. As his educational background was centered on Bahasa Malaysia and English language, he writes in both languages. Later, he devoted much of his time to write in Bahasa Malaysia. He often translated his own Malay poems and other local Malay poems into English. T.S.Eliot and W.H.Auden who he admired influenced the English poems that he wrote. The beauty of the language and the messages convey in the poems written by these two poets had inspired Muhammad Haji Salleh to write English poems. Muhammad Haji Salleh has received various awards for his works, both at national and international levels. Muhammad won the Asean Literary Award in Bangkok, Thailand. A Number of his poems won various prizes and in 1972, he was awarded the Asean Literary Award for his anthology of poems Perjalanan si Tenggang II, which was subsequently translated in English in 1979.He was made a National Laureate in 1991 and was awarded the Hadiah Sastera Kebangsaan in 1976, the Australian Cultural Award to Asian Artists in 1975 and the Asean Literary Award (Poetry) in 1977. Writing both in Bahasa Malaysia and English, Muhammad has devoted his life to the development of the Malaysian literary tradition. He is not only well known as a poet but also as a literary scholar. As a post-colonial poet and a professor of literature, Muhammad is known for his passionate quest for identity. In fact, the quest of identity is reflected in his poems especially in the outstanding collections of Poems of the Outsider (1973), The Travel Journals of Si Tenggang II (1979), Time and Its People (1978), Poems from the Malay Annals (1981) and Rowing Down Two Rivers (2000). 4.0 Background of The Poems: si tenggangs homecoming and the traveler Muhammad is known for his passionate quest for identity through his writings. It is very clear that his works explore the human condition and problems related to individuality and community life. These two poems: si tenggang homecoming and the traveler are able to portray Malay traditions, culture and beliefs because it deals with a universal theme, which are the issue of identity, selfhood and the essence of being oneself. Both of these poems reflect the poets concern for the Malay society and explore the human condition and problems related to identity. Muhammad consistently wrote about the theme of seeking for self-identity because he lived most of his life abroad and influenced by the western world, where he stayed there for many years but he never forgot that he belongs to the Malay society; his mother tongue is Malay which is the language of his native land. Although he writes in English but he still talks about the village life, the city and its people and the Malay society as a whole. That is why both of these poem generally consist of encourages criticisms or opinions that differ from the Malay culture. It is because traditional society generally does not encourage criticisms or opinions that differ from accepted beliefs or those, which have been taken to be a way of life. 5.0 Discussion on si tenggangs homecoming and the traveler. Si tenggangs homecoming poem consists of six stanzas. Upon closer study, it is a reflection of si tenggangs experiences as a traveler, who had been abroad for a while and returned to his homeland. The persona is telling the reader that in the process of discovering himself; he has not lost his sense of inheritance and roots. This can be seen through stanza 3, line 31-34,

Indigenous Irrigation Knowledge and Sustainable Development in Asia :: Argumentative Persuasive Papers

Indigenous Irrigation Knowledge and Sustainable Development in Asia David Groenfeldt suggests that village communities need to organize and stabilize their own resources, initially, which will strengthen the development capacity of the village and help to establish an independent institution. Groenfeldt argues that the classic development solution of bringing in and applying new ideas is less efficient in the long run because local indigenous ways are already established and being practiced. The one major point that Groenfeldt makes in his argument for sustainable development is the idea that community involvement from day one needs to be present before the project even has a chance at succeeding. The author writes in order to relay the message that success starts from the bottom up and that developers need to include the communities in the development and design stages of a project so that when the developer leaves the project will sustain itself. In beginning, one needs to know some basic information on the knowledge presented in the article. In particular, Groenfeldt talks about a charitable organization referred to as AKRSP (Aga Khan Rural Support Programme). This organizations purpose is to raise the spirits of communities through productive development. One example of this organization's work, dealt with a community that was struggling with its irrigation canals. This organizations primary concern is not developing a successful irrigation system, but it is to expand and build up the knowledge of the community. If the community knows more about the "nuts and bolts" of the situation than the community can develop plans to improve their irrigation system. These plans will be overseen by a trained government or Non-Governmental Official, but the framework and the structure of the system will be developed in such a way that the people will be efficiently running the program on their own. In addition, these projects will be chosen from the community’s top priorities instead of from the priorities of outside officials. This system will again aid in sustainability because the people will be excited and encouraged from the beginning. Groenfeldt develops a three-step plan of the AKRSP approach. The first point that he makes about the AKRSP approach is the idea that the villagers in this community need to come to a collective understanding about what the project will be and how the goal of the project will be accomplished.

Attention Keepers in The Most Dangerous Game :: essays papers

Attention Keepers in The Most Dangerous Game In Richard Connell’s â€Å"The Most Dangerous Game†, he uses several literary devices to keep the reader interested. During Rainsfords journey to and through the island of General Zaroff he partakes in an adventurous journey filled with mystery, suspense, and dilemma. These devices are used to keep the reader interested throughout the story. Mystery is used to give the story a scary and unusual setting. First, the story about Ship Trap Island is used to arouse superstitions. These superstitions bring you into the story to make the reader desire more about the mystery. Second, mystery is used whenever Rainsford hears the shots, the screams, and later sees the bloody brush. This makes you want to know what was hunted down and killed there. Lastly, mystery engross General Zaroff’s huge chateau. Connell’s description of a home on the edge of a cliff with tall towers, iron gates, and a gargoyle knocker makes for a good mystery. This home makes the reader think, why is this here. These mysteries lay down a foundation for a suspenseful story. Mystery is just a precursor to suspense. Suspense is used in several places throughout the story. One, when Rainsford is standing at the door seeing a giant standing there silent, this makes the reader wonder what will happen next. Two, when Zaroff is talking to Rainsford about the most dangerous game. This fools the reader and Rainsford about Zaroffs intentions towards Rainsford, and it makes the reader want to keep reading. Last, Rainsfords dilemmas keep the reader in suspense. The reader wonders how he will get himself out of his predicaments. Dilemma is closely related to suspense because the reader wants an answer or explanation to the characters problem. This keeps them interested. For instance, when Rainsford is tossed overboard in a vast sea, the reader wants to know what he will do because it is a serious adversity. The next dilemma occurs when the General is hunting Rainsford.

Ansel Adams :: Biographies Bio Biography

Ansel Adams On February 20, 1902 Ansel Easton Adams was born in San Francisco, California. He was the only child of Charles and Olive Adams. Ansel, originally trained as a classic pianist, would later abandon his first love, music, for photography. Ansel Adams became America's most talented and beloved landscape photographer. In 1908, Ansel started school. He was a poor student and hated going to school. In 1915, Charles Adams took his son out of school and had him privately tutored. Charles also bought Ansel a year pass to the Panama Pacific International Exposition. The Exposition included exhibits on painters, science, machinery, and photography. "It was also the first time that he encountered photography as an art form in three prints exhibited by photographer Edward Weston, with whom he was much later to collaborate in the f/64 Group project and who became a great friend"(1). During his unconventional education, Ansel became interested in music, particularly, the piano. He began to teach himself how to play. He was very serious about his music. Later, recognizing his son's talent, Charles hired Marie Butler, who was piano tutor, for his son. She tutored Ansel for three years. Ansel seriously considered becoming a concert pianist. Then, in 1916, Ansel took his first trip to Yosemite while on vacation with his family. Ansel became interested in photography on this trip and took his first photos on his first camera. "With his first camera, a Kodak Box Brownie, Ansel's life as a photographer began Ââ€" an interest which was to endure for the rest of his life. With his first attempts at committing the magic of Yosemite to film, he demonstrated the beginnings of an immense talent which was to make him a world-class photographer". (2) Ansel was persuaded by his parents to attend school again and he went to Mrs. Kate Wilkins' private school. In 1917, he graduated from the eighth grade at Mrs. Wilkins' school. His graduation marked the end of Ansel's Academic Career. Ansel continued to pursue his first loves, the piano and music, as well as his new found interest in photography after his graduation. Ansel began teaching himself the basic principles of photography. He got a job working part-time for a photo finisher, Fred Dittman, in San Francisco. This is where Ansel had his first dark room experience. Ansel Adams :: Biographies Bio Biography Ansel Adams On February 20, 1902 Ansel Easton Adams was born in San Francisco, California. He was the only child of Charles and Olive Adams. Ansel, originally trained as a classic pianist, would later abandon his first love, music, for photography. Ansel Adams became America's most talented and beloved landscape photographer. In 1908, Ansel started school. He was a poor student and hated going to school. In 1915, Charles Adams took his son out of school and had him privately tutored. Charles also bought Ansel a year pass to the Panama Pacific International Exposition. The Exposition included exhibits on painters, science, machinery, and photography. "It was also the first time that he encountered photography as an art form in three prints exhibited by photographer Edward Weston, with whom he was much later to collaborate in the f/64 Group project and who became a great friend"(1). During his unconventional education, Ansel became interested in music, particularly, the piano. He began to teach himself how to play. He was very serious about his music. Later, recognizing his son's talent, Charles hired Marie Butler, who was piano tutor, for his son. She tutored Ansel for three years. Ansel seriously considered becoming a concert pianist. Then, in 1916, Ansel took his first trip to Yosemite while on vacation with his family. Ansel became interested in photography on this trip and took his first photos on his first camera. "With his first camera, a Kodak Box Brownie, Ansel's life as a photographer began Ââ€" an interest which was to endure for the rest of his life. With his first attempts at committing the magic of Yosemite to film, he demonstrated the beginnings of an immense talent which was to make him a world-class photographer". (2) Ansel was persuaded by his parents to attend school again and he went to Mrs. Kate Wilkins' private school. In 1917, he graduated from the eighth grade at Mrs. Wilkins' school. His graduation marked the end of Ansel's Academic Career. Ansel continued to pursue his first loves, the piano and music, as well as his new found interest in photography after his graduation. Ansel began teaching himself the basic principles of photography. He got a job working part-time for a photo finisher, Fred Dittman, in San Francisco. This is where Ansel had his first dark room experience.

Middle-Class Homelessness in America Essay

Can you imagine yourself standing in line in hope for a cot at a shelter to share with your family, or waiting for a warm meal in a soup kitchen? This is what many middle-class American citizens have succumbed to. Has the American dream been lost, has the middle-class lost its position in the American economy, and has the inequality of income cause the demise of the middle-class? By focusing on the health care reform and record low unemployment rate we overlook the underlying problem; the dwindling middle-class, the backbone of our country. Many studies have been conducted to define middle-class without much success. It has been attempted to relate it to annual income. One study states that yearly incomes between $32,900 and $64,000, another between $50,800 and $122,000, and the U. S. census bureau middle 60% of incomes is the largest range of all lies between$ 20600, and $102,000 as what defines middle-class. Dan Horn notes in the Cincinnati Enquirer â€Å"Psychologist Ken Eisold, a contributor to Psychology today, said, though, that the way people describe their social status has more to do with what’s going on in their heads than their wallets. † Eisold goes on to say that â€Å"it’s really more about identity†. Horn adds that Julie Heath, director of the University of Cincinnati’s Economics Center agrees with Eisold that saying, â€Å"We’re a middle-class family has more than a financial connotations to it, it has a salt-of the earth to it. That’s the bed rock. Essentially this shows that Americans do not base their social status on their income alone, but also on their personal accomplishments and views of where they have come from and where they are going. That being said, the bed rock of the middle-class comes from one of the most common descriptions what living in America is all about; the great American Dream. History tells us that this emotion connected with being middle-class started showing up in the 1830’s. In these times people came to America hoping for the best, and they clung to ideas of how they would make it. They believed that if those ideas and values were kept, that they were middle-class, even if they were not financially. This is how the idea of the Leave it to Beaver life style came into being. In the 1950’s men took white collar jobs while women stayed home and maintained their house and families. They bought homes in the suburbs, nice family cars, and made safe investments. This provided them a sense of stability and many believed this is what the American dream is all about. Today, in pursuit of the dream, to maintain their middle-class status many Americans have higher incomes than their parents did but both parents are working. Yet while doing the best that they that they can possibly do, many are watching their dreams shatter. Erin Currier, director of the Pew Economic Mobility Project, said â€Å"stability is one of the biggest threats to the middle class today. † She goes on to say, â€Å"Though born into middle-class, many fall out by adulthood. † This is due to inflation of basic needs such as health care, day care, college funding, and the rise of the inequality of income. One term often referred to when relating to the middle-class crisis is Income Gap. As defined on the internet by investapedia. om, the income gap is the unequal distribution of household and individual income across the various participants in an economy. A sociology and political science professor at the University of Arizona who studies income inequality and poverty, says that over the past three decades â€Å"is slow income growth compared to general economic growth†¦ a bigger and bigger portion of economic growth has occurred to the wealthiest 1 %, whether the measure is basic wages or total compensation,† says Lane Kenworthy. (CQ researcher 3) There is political risk involved with this shift that is greater than economics and family finances. A large middle class, especially one that is politically active, tends to be a kind of anchor that keeps our country from swinging back and forth. There are typical values that middle-class families acquire and pass on to their children and those values tend to be good for democracy,† states Teresa Sullivan, provost and executive vice president for academic affairs at the University of Michigan, and the co-author of The Fragile Middle Class: Americans in Debt. (CQ Researche r 2) The new millennium looked very hopeful for the war on poverty in America. The federal poverty rate was the lowest it had been since 1974 according to CQ Researcher. The next 4 years even better with Housing prices doubling in many cities and increase in home equity loans that brought the Home-ownership rate up to an all time high of 69 percent. In 2008 we would not only see the sand shift out from the false growth of the economy led by the banks and lending companies but our government bail the banks out with $700 billion rescue bill, They did not however bail out the borrower and many lost their homes. Leading to the current middle class crisis. These issues, the rise of the inequality of income and the shattering of the American dream, have led us to the downfall of the middle class. In more recent years the middle-class are finding themselves not only having a decrease in their income due to layoffs and downsizing, but while not able to maintain their dream are losing their homes due to foreclosures. They are now finding themselves sleeping in their cars, if fortunate to still have one. They are waiting in lines for food and shelter, and bathing in gas station rest rooms, standing on street corners and highway exit’s begging for money or work. I have a personal interest in this research because I consider myself a middleclass American who lived through these years of the housing crisis and recession, I have lost a business, I am dealing with the short sale of my home and a threat of foreclosure, I have suffered through divorce and currently I am a struggling single mother. In conclusion the decline of the middle-class has hit very close to home. Although the hope of the American dream dies a slow death in my own heart, because of the continual economic status and burden of the cost of living rising, many like me are losing hope.

Changes in the Land

Changes in the Land Native Americans were some of the first people to live and settle in America, and lived much differently than Europeans. Cabeza de Vaca and William Cronon explain their experiences with Native Americans in Cabeza de Vaca's Adventures in the Unknown Interior of American and Changes in the Land respectively. Their lifestyle was very new and unfamiliar to both de Vaca and Cronon when they arrived in America. Cabeza de Vaca arrived in Southwest America in the sixteenth-century while William Cronon arrived in the New England area of America in the twentieth-century.Even though both of them lived in different time periods and were in different parts of America, there are several similarities and a few differences when they observed and encountered Native Americans. The Native Americans were nomadic people and traveled frequently according to the seasons and availability of food. In Changes in the Land, Cronon explains that the Native Americans only owned belongings that were essential because they moved around depending on where the food was most abundant (Cronon 54).During the seasonal migrations, a family might carry: clothing, baskets, fishing equipment, a few tools, corn, beans, and smoked meat (Cronon 54). Cabeza de Vaca explains that the Capoques and Han lived by the ocean in small huts. These huts are made of mats and their floors consisted of oyster shells, and they sleep on these shells in animal skins (de Vaca 62). The Han Indians often traveled to the shore to eat oysters during the Winter and would return to the mainland in the Spring. The Native Americans in both accounts are nomadic people and move around depending on the season.The Indians moved around a lot because of the availability of food depending on the time of year and would often starve or find other ways to adapt. During the twentieth-century, Cronon explains that the Native Americans would go fishing in the Spring then move back to the coast to hunt and pick berries in th e Summer. During the Winter, the women would farm while the men would hunt (Cronon 94). The southern Indians had a lot of agricultural produce and would trade with the northern Indians (Cronon 94). During theWinter, though, the northern Indians would starve because food was very scarce, which was very difficult for the Europeans to understand. The Indians living in the sixteenth-century would eat nothing but oysters and drink very bad water for three months (de Vaca 62). The Indians live on the island during the Winter, where they survive off of roots which the women gather from under water in November and December (de Vaca 61). In both accounts, the Indians moved depending on the season and what food was available to them, but ate different foods because of their locations.One difference between the Native Americans in Changes in the Land and Cabeza de Vaca's Adventures in the Unknown Interior of America is their manipulation of the land. The twentieth-century Native Americans were very big on agriculture and growing their own produce (Cronon 54), while the sixteenth-century Native Americans hunted more and ate more shellfish (de Vaca 43). These differences are due to their geographical location, what is more easily accessible, and the weather conditions of the area.Since they lived closer to the ocean, it was much easier to collect shellfish and gather berries than grow their own produce since the weather was not fit for agriculture. The Indians described by Cronon made more changes to the land than the Indians described by de Vaca. Overall, the Native Americans living during the sixteenth-century and the twentieth-century had very similar lifestyles and had the same motives for traveling often. The Native Americans in both accounts were nomadic and would move according to the time of year; because of this, they only owned things that were essential to living and did not own anything excessive.The Native Americans both hunted and gathered food to survive, bu t it was different types of food because of their geographical location and what was more readily available to them. Since this is the case, their manipulation of the land was different—the later Native Americans grew more agriculture, while the earlier Native Americans hunted and gathered more of their food. There are a few differences between the Native Americans described by Cronon and de Vaca, but they are more similar to each other.